Mirame was founded by Melinda Huff. Melinda created the brand when she saw a need in the market for a fashion forward swimsuit that offered coverage without compromising style. Melinda is a mother of three, and always thinks about how a woman’s body is every changing when designing her swimwear. The brand aesthetic is also informed by Melinda’s multicultural roots. She grew up in a trilingual household with a Latina mother and German father. This combination of flamboyance and restraint is always at play in Mirame designs. Melinda’s own family is multi-racial, and as the mother of girls, she aims to center women of color in many of the brands’ campaigns.